Industrial Manufacturing
Content Strategy & Consultation 

In the fast-paced world of industrial manufacturing, one client stands out for its exceptional business model but faces a unique challenge—how to increase visibility and expand its market share in a competitive industry.

While its sales team is the backbone, driving the revenue, a great marketing strategy should elevate a brand to the next level. Every touchpoint must be intentional, and each message needs to be technical, resonating by delivering value-based content that directly addresses the unique pain points of the company's niche audience.

Learn more about how we set out to achieve this.

The objective was clear. Let’s develop a rigorous test-and-learn model where we create an intentional strategy around two things we know to be true.

1. Seasonal Considerations

2. Industry Expertise (value-based content creation is key)

Challenge accepted. The deck was stacked against us as we were playing from behind on a backlog of content approvals. Simply, it was time to course correct, which is our specialty.

Strategies:

Marketing Strategy and Consultation

Social Boosting (Meta and LinkedIn)

Keyword Research and Blog Creation

Social Media Organic Strategies

Ad Placements when Necessary

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During this time, we not only caught up from playing from behind but managed to increase competitive positioning, accelerated follower growth, and engagement growth numbers, all while attracting the right audience at the right time in the right way back to their website. I would call this a WIN!

Results:

Increased Follower Growth on Social by 40%

Increased Referral Traffic from LinkedIn to their Site by 46%

Clicks to the Site from Organic Content are Up 76%, indicating that the Right People are Finding the Content.

Increased Brand Awareness

On average 10 qualified leads month over month (really great considering the product mix)